Our human lives, despite their unequivocal varieties and intensities of love, hope, joy, sadness, and sufering, are composed among scales. Some scales are found nearly everywhere: we check the clock, the calendar, and the weather so regularly that we barely notice, let alone carefully examine, the subtle ways by which their scales of organization shape our thoughts and sensations. Other scales operate behind the scenes, like the remote data centers that coordinate the information arriving on the screens of our mobile devices to best manipulate our patterns of attention, or the inherited scientifc taxonomies that augment our impressions while remaining below the threshold of conscious thought. We know that the implications of these forms of organization are rarely benign, yet their quotidian, habit-forming presence often makes them hard to detect.

Etienne Turpin, The Beaufort Scale of Wind Force: This Land of Forces